Blog/London Design Fair: Trend Watch

An industrial chic living room features designs by Fritz Hansen including the 7263 Ro Sofa in Dark grey

This industrial chic living room features designs by Republic of Fritz Hansen, one of several brands that will feature in Denmark's country pavilion.


The Dokkaebi Stool in stainless steel by Jiyoun Kim Studio in different colour variants
The Dokkaebi Stool in stainless steel by Jiyoun Kim Studio.



London Design Fair takes place from 20-23 September 2018 and features a range of emerging talents, independent designers, and established brands. The show puts a strong emphasis on showcasing design from around the world. Located at the Old Truman Brewery in London's Shoreditch neighbourhood, it will feature 550 exhibitors from 36 countries. Hoping to attend? Visit the London Design Fair website to register to visit. Warehouse Home is proud to be a media partner, and we're diving into trends, both geographical and material, and highlighting three stands and features that you won't want to miss.


The influence of Danish design is widespread, with an aesthetic typically characterised as minimalist and functional, yet incredibly stylish. 'Denmark: Danish Living Room' is one of twelve country pavilions at the show this year. The exhibition will show a real world Danish living room featuring both iconic and contemporary designs from a range of Danish brands. In the image above, an industrial chic living room features designs by Republic of Fritz Hansen, one of the many brands that will be presented in the joint stand.


Spotlighting a trend for mirrored designs, we featured Jiyoun Kim Studio's Dokkaebi Stool (left) in Warehouse Home Issue Seven. Incorporating reflective surfaces into a scheme is a clever way to maximise the natural light, and the Dokkaebi Stool is a unique take on the mirrored trend that combines stainless steel with a painted gradient top. Jiyoun Kim is one of 8 of the Korean designers and brands featured in the 'South Korea: Seoul Design Festival' country pavilion at this year's show.


The movement to rethink the use of plastic has been gaining momentum, and we're seeing more and more innovative designs that are incorporating recycled versions of the material. In Warehouse Home Issue Eight, we shared a round-up of designs crafted from recycled and recyclable PET fabric which is made from plastic. At this year's show, plastic has been chosen as the 2018 Material of the Year, with the aim of cultivating discussion around the controversial material and spotlighting designers who are repurposing it in ways that take the environmental issues caused by plastic into account. Charlotte Kidger is one such designer, and will show her collection Industrial Craft (below) which is made by cold casting a composite material made of polyurethane foam dust.


Charlotte Kidger's collection Industrial Craft is a material based project that will feature at London Design Fair 2018

Charlotte Kidger's collection Industrial Craft is created with a composite material made from polyurethane foam dust.