Blog/Warehouse Home Creates Exclusive Apartment For London Design Festival 2017

This September the Warehouse Home team opened the doors to a stunning apartment in the very heart of London’s Shoreditch.


September 2017 marked the fifteenth anniversary of London Design Festival. To celebrate, the Warehouse Home interior design team curated the ideal warehouse apartment in the heart of popular Shoreditch. Visitors travelled across Britain and from overseas to visit the pop-up home and meet our team. From vintage originals to contemporary classics, every individually selected item was admired.

Located in an old match factory in London, our team discovered a space boasting raw brick and with obvious potential. Much of the brickwork had been painted white but our designers created a more dramatic effect with the application of two deep shades of blue emulsion, enhancing the unique textural qualities of brick and giving life to a dream home.

The L-shaped and open-plan layout of the space afforded the Warehouse Home design team the opportunity to show all the benefits of typical New York style loft living, creating separate areas within a single flexible living arrangement.

Styling by Lucy Gough | Photography by David Cleveland

Layers of moody blues and greys create a dramatic dining scene. An expansive warehouse window floods the space with natural light.


Visitors to the Warehouse Home apartment were given a first glimpse at the brand new Haller E system from USM Modular Furniture.


The apartment proved as a showcase of upcoming trends and many original designs – from vintage furniture to modern lighting.