Blog/Plural by VitrA: the Bathroom as a Social Hub

VitrA Plural Bathroom

The Plural collection by VitrA celebrates wellness and the joy of spending time in the bathroom.


Turkish manufacturer VitrA presents a striking new bathroom collection designed in collaboration with American designer, Terri Pecora.

VitrA Plural Bathroom

Plural is inspired by the heritage of communal bathing spaces and rituals.


The award-winning Plural bathroom collection by VitrA was inspired by the heritage of communal bathing spaces and rituals. Working in collaboration with Milan-based American designer Terri Pecora, VitrA’s in-house design team sought to re-evaluate the way that we use the bathroom, transforming it into an informal living space.

“We wanted to create a new methodology that responds to the recent evolution of the bathroom ritual,” says Erdem Akan, Design Director, VitrA. “We focused on the time spent in the bathroom and our interaction within the space rather than the products. This led to reinterpreting the bathroom as a social hub.” 

The design elements within the Plural range feature an organic shape and a neutral colour palette that is combined with an American Walnut wood finish to add a sense of warmth and domesticity to the collection. The pieces from the range can be used in multiple combinations to form a personalised and intimate setting.

Clever design enables the ceramic basins to be placed at various angles as an alternative to the conventional positioning by the wall, encouraging users to face each other and engage with their surroundings. The washbasins can also be mounted in an open bathroom space while retaining a clean and minimalistic look. The column basins can be fitted at free angles in the room instead of the more common 90° angle to the wall. The range also includes a mirror which can rotate between two basins.

The Plural collection has five key aspects:

1. Sinks can be positioned at different angles and not just looking straight on towards the wall.

2. In this space one can ‘hang out’ doing things not only associated with the common bathroom.

3. The elements of the collection work together in overlapping heights.

4. The collection is all about ‘experiencing’ multiple finishes and colours, and is not your ‘typical’ cold white bathroom.

5. The sinks can be set at angles and free standing.

VitrA Plural Bathroom

Plural introduces the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.



“The Plural collection celebrates a new modern ritual, a contemporary version of shared bathing spaces. I like to call it 'shared intimacy'” - Terri Pecora.


Terri Pecora is originally from Los Angeles and studied at Art Center College of Design in southern California before finishing her academic work in Milan, Italy in 1990 at the Domus Academy. She has worked in a broad range of fields within the design sector including furniture design, bathroom products, stand design and retail interiors, eyewear and fashion accessories, and children’s products.

VitrA Plural Bathroom

The neutral colour palette and wood finishes bring a sense of warmth and domesticity.


VitrA Plural Bathroom

VitrA’s collaboration with Terri Pecora aims to reinterpret the traditional bathroom lay-out and encourage new ways of utilising the space.


VitrA Plural Bathroom

Designer Terri Pecora has conceived organic-shaped design elements that can be used in multiple combinations to form a personalised intimate setting.