The Hoxton Williamsburg is the first foray into America by the British boutique hotel brand. Openings in Portland, LA and Chicago are already scheduled, following its success. Once an industrial area, Williamsburg has experienced dramatic gentrification over the last decade, former warehouses now converted into apartments and occupied by hip restaurants, coffee shops and clothing stores. So it comes as no surprise that the signature Hoxton aesthetic has translated comfortably to the brand's new Brooklyn outpost.
The nine-storey hotel is located on the site of the old Rosenwach factory. Rosenwach is the oldest water tower company in America, producing iconic wooden rooftop water tanks for over 150 years.
Throughout The Hoxton Williamsburg, there are decorative references to the surrounding area's industrial past. In the lobby, steel columns and beams have been painted black, contrasting with the parquet flooring and light-coloured furniture. Brass details and velvet upholstery in the 175 bedrooms contrast with raw concrete ceilings. Smaller decorative details firmly ground the hotel interiors in the neighbourhood. Graphic bed linen was commissioned especially from Brooklyn based Dusen Dusen.
On the shelves of the room, are locally-sourced ceramics as well as sets of books curated by local residents. Information and tips on the local area can be found in little notebooks. Such elements all enhance guests' feelings of staying at a 'home from home'. But, in case you do temporarily lose your bearings, the guest rooms' huge floor to ceiling windows offer views over Brooklyn or across the water to Manhattan. Whether you select 'Cosy', 'Cosy with a View' or 'Roomy' accommodation, you will not be disappointed by the interior decor, thoughtful features or outlooks.