Blog/Inside The Shinola Hotel; Detroit Michigan

Across 16,000 sq ft, the hotel offers 129 guest rooms with residential-style units.


Arched windows with timber frame imbue the space with a heritage feel. A wash of Shinola blue is a welcome contrast.


Every great city has a hotel that captures its character. Located in Downtown Detroit, an area rich with industrial history, The Shinola hotel marries two very carefully restored heritage buildings; one a retired department store and the other a  shopfront previously owned by Singer sewing-machines.

The result of a partnership between Shinola, a watch, and leather goods manufacturer and Bedrock, a premium real estate firm, The Shinola strives to honor an era when quality craftsmanship and pride of work was of greatest importance. But a strong underlying commitment to the restoration of its two buildings ensures the hotel shines again in a new century. Three thoughtful new annexes, each modeled after downtown Detroit’s historic architecture breathe new life into the block.

Across a generous 16, 000 sq ft, New York design firm, Gachot Studios took inspiration from private member's clubs such as Soho House in London to create a warm and inviting interior. But materials and furnishings have heritage influences too. Both wall and floor coverings have been designed and created for the hotel and inspired by the look and feel of the building’s original architecture; for example a marble effect wallpaper mimics stone found buried in the department store building. And the cream hallways that run throughout the property are brought to life with accents of Shinola blue. This signature colour (developed by Gachot) was inspired by a single paint chip unearthed during construction in the former Signer building. A provocative mix of art represents both local and international artists adds visual interest. 

The Shinola hotel offers 129 guest rooms with residential-style units as well as a lobby, restaurant, mezzanine lounge, conservatory and event space.

Original arched windows frame postcard views of the city.


Iconic bathroom design company Waterworks partnered with Shinola on custom bathroom fixtures that take cues from design details of Shinola’s luxury watches.


Here, a skylight in the pitched roof of the heritage building floods the double-height space with natural light.