Blog/Northern : New Brand & New Collection

Grey day bed from Northern

The Daybe daybed converts into a bed in one smooth motion.

 

Northern Lighting recently underwent a rebrand, losing the last part of its name to become simply Northern. The new brand has extended its portfolio to include furniture and interior accessories.

Northern no longer only sells lighting but also furniture and home accessories

The Me floor lamp has a flexible stem that can be rotated and bent to customise the direction of the shade.

 

It was autumn 2017, when the award-winning Nordic design studio Northern Lighting announced that it would be bringing all of its existing products, and any new products that will be produced and distributed, under the umbrella of its pioneering new lifestyle brand Northern. After 12 years, the Norwegian company had decided that expanding its offering to include furniture and interior accessories in its trademark style was a natural progression.

The new brand was developed over two years by CEO and co-founder Ove Rogne with creative direction from designers Morten Skjærpe Knarrum and Jonas Norheim, the duo behind the Morten & Jonas design studio. A team of 16 creative designers from seven different countries were briefed to address the demand for understated luxury and the consumer need for multifunctional designs, but with a Nordic approach in mind. The result is a collection that combines beauty with functionality, using natural materials and genuine craftsmanship.

The debut collection includes products by designers such as Mario Tsai, Gridy, Cecilia Xinyu Zhang, Kyla McCallum, Vera & Kyte, Elina Ulvio, Stine Aas, Mattias Stenberg, Ann Kristin Einarsen, Johan Lindsten, Johanna Forsberg and Sami Kallio.

It is characterised by classic forms and streamlined multipurpose designs. Smoked wood, twilight colours and strong silhouettes create subdued moods, while subtle geometries and classic sensibilities add an elegant touch.

Photography by Chris Tonnesen

Gear double table lamp by Northern on a desk

The Gear double table lamp is designed with rotating gears so the positions of the shades are changed manually by adjusting a lever.

 

Grey daybed from Northern

Daybe belongs to a new generation of daybeds designed to balance function and practicality with well-being and style.

 

Lighting collection from Northern

Left: Buddy table lamp | Right: Illusion wall lamp.

 

Lighting collection from Northern

Left: Acorn pendant lamp | Right: Scheisse pendant light.