Tate Modern London and Herzog & de Meuron
“Our strategy was to accept the physical power of Bankside’s massive mountain–like brick building and to even enhance it rather than breaking it or trying to diminish it.” Jacques Herzog
In Warehouse Home Issue Two we celebrated the architectural strength of Herzog & de Meuron, the Swiss architects behind the iconic Tate Modern in London.
It’s 20 years since Herzog & de Meuron were selected to design a flagship modern art gallery for London. Remarkably, when the Swiss architects won the competition for the project in 1995, many in the British media were baffled. The selection compounded their confusion at Tate’s decision to convert a derelict power station into a modern art gallery. And several expressed surprise that Tate had not selected a British architectural firm to create a contemporary landmark for London. But when it opened in 2000, Tate Modern was heralded
as the centrepiece of the capital’s millenium celebrations and was fast adopted by the nation as one of its most cherished cultural and architectural icons. Today, Tate Modern is the world’s most visited modern art museum. It is one of the UK’s top three tourist attractions and generates an estimated £100 million in economic benefits to London annually.
Herzog & de Meuron are currently back on site on London’s South Bank, driving an ambitious new extension to Tate Modern that will transform the Bankside Power Station yet again. 2016 will see the completion of a remarkable new extension. The new pyramidal structure to the south of the former power station has been designed as if ‘growing out of’ the original building’. With raw yet refined appearance, the extension will certainly reinforce Tate Modern as a popular destination for design devotees.
To celebrate this new chapter for Bankside Power Station, Herzog & de Meuron have created limited edition brick casts in the unmistakable shape of the new extension. Each of the 250 limited edition bricks is made from a ceramic material similar to the extension and will be unique in its colour shading.
Tate Modern Brick, by Herzog & de Meuron, £1,450, Tate Shop
By purchasing a brick, you will be directly supporting the campaign to transform Tate Modern and redefine the art museum for the 21st century. Each brick comes packaged with an individually numbered certificate, authenticated by Herzog & de Meuron.
Herzog & de Meuron’s combined creative energy and extraordinary vision transformed one of the capital’s most distinctive buildings and saved it from neglect and demolition.
If, like us, you can’t stretch to the £1,450 price tag for the commemorative Tate Modern brick, simply make time to visit London’s south bank and appreciate the building’s imposing form. It’s free to visit Tate Modern and, with a wide variety of permanent and temporary exhibitions, every trip is memorable.
Feeling inspired? Take a look at our Pinterest board dedicated to amazing architecture:
Follow My Warehouse Home’s board Architecture and Design on Pinterest.
You can read the full feature on Herzog & de Meuron in Warehouse Home Issue Two (pages 6-7).
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