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Be Still Mineheart

Posted on Jan 22, 2014 by

We were delighted to join The Longest Stay at London’s Colony Club last night to meet some of the gorgeous design brands they feature. The Longest Stay launched in September last year and is an innovative online magazine and shop, enabling you to click and buy products directly from the beautifully styled editorial pages of their magazine. The hand-picked homeware and gifts from top designers are then delivered direct to your home, with the added benefit of free UK delivery included as standard. Sherry Roberts, founder of The Longest Stay, is passionate about helping readers “furnish the home you never want to leave” and in the process has created an interactive magazine that it’s hard to leave too!

Amongst those participating in The Longest Stay showcase last night were the team from Mineheart, producers of the ‘Lovable Collection’ of furniture, lighting, wallpaper and interior accessories. Mineheart was launched in 2010 by dynamic design duo Young & Battaglia and their Lovable Collection is characterised by a playful approach to design, with amusing and whimsical touches given to the materials and images used. All of their products are produced in the UK and many are made to order or crafted in only very small batches.

Regular visitors to will know that we have featured one or two different wallpaper brands recently, with designs that will help create a high-impact industrial look in your home. So it will be no surprise to you then that one of our favourite creations from Mineheart is their Picture frame wallpaper shown below. Printed onto a superior quality 300gsm textured paper which is fabric-backed, the wallpaper depicts charming black and white photographs in simple white frames against a raw concrete wall, with the picture frames serving to soften the overall industrial effect. Paper an alcove to create a feature corner or be bold and cover a much larger wall! Our tip: embrace a bold monochrome scheme, with this picture frame wallpaper as the stylish backdrop.

Picture frame wallpaper, £70, Mineheart

Picture frame wallpaper, by Mineheart, The Longest Stay

Picture frame wallpaper, by Mineheart, The Longest Stay
Image courtesy of

If you enjoyed this feature, take a look at other striking wallpaper and wall murals we’ve featured recently on – from Decor Wallpaper, wallpaperdirect, Bodie and Fou and John Lewis. You might also be interested to see other items we’ve written about in our dedicated Concrete section!

You can also head over to Pinterest, where we have wall-to-wall inspiration for your home!

Visit MYWAREHOUSEHOME’s profile on Pinterest.

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