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Aram Selects

Posted on Nov 19, 2014 by

2014 marks the 50th anniversary of the acclaimed contemporary furniture store Aram. First opened by designer Zeev Aram in 1964 on the Kings Road, in 2002 the store relocated to a large contemporary warehouse conversion in the heart of Covent Garden. Zeev Aram has an uncompromising eye for innovative design, bringing together iconic brands and design classics and supporting and showcasing new emerging talent. 50 years since its launch, the Aram store is still regarded as an essential destination for leading designers and design-conscious homeowners alike. We spoke to Zeev Aram’s daughter, and Director of the Aram Store, Ruth Aram. She shared her interior styling tips and recommended these statement designs from aram.co.uk specifically for lofts and warehouse homes.

This feature was taken from the launch issue of Warehouse Home.
To enjoy the publication in full click here

TIP 1: Open-plan living at its best is both rewarding and liberating, but a blank canvas without the usual spatial constraints can be difficult to visualise. To allow the space to evolve and develop over time, it is best to choose elements with built in flexibility.

USM modular storage is Swiss designed and made to the highest quality. Their systems can be re-configured and added to endlessly to suit your changing needs.

USM sideboard two doors, £1,199, Aram

USM sideboard two doors, Aram

USM sideboard two doors, Aram
Image courtesy of aram.co.uk

TIP 2: Warehouse spaces often benefit from high ceilings and great natural light so they can take some vibrant colour – do not be afraid to experiment! If the envelope is relatively neutral then some well-chosen pops of colour can enrich the home environment.

I love the Elisee pure breed console in new glossy red – it is a bold statement with humour and wit which contrasts nicely with industrial architecture.

Elisee console table, £1,650, Aram*

Elisee pure breed console table, Aram

Elisee pure breed console table, Aram
Image courtesy of aram.co.uk

TIP 3: I believe less is more so if you are contemplating what furniture to put in your wonderful light filled warehouse space, I would recommend starting slowly with one or two great pieces of modern design that you love.

To divide spaces in an informal, elegant way I would use a couple of Folding Screens by Eileen Gray. They feature perforated metal panels in a high-gloss lacquer finish.

Eileen Gray folding screen, £2,850, Aram

Eileen Gray folding screen, Aram

Eileen Gray folding screen, Aram
Image courtesy of aram.co.uk

*Sadly the Elisee console table isn’t currently available from Aram

This feature was taken from the launch issue of Warehouse Home. To enjoy the publication in full click here or in the reader below.

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